There is no empirical examination of the extent to which heterosexual men in the U.S.
In both studies, it was argued that a decrease in cultural homophobia had enabled men to kiss each other without social censure. Heterosexual same-sex kissing between men is most prevalent in the United Kingdom, with lower prevalence rates in Australia. Recent research has documented the emergence of heterosexual men kissing each other in public settings, while still maintaining heterosexual social identities (Anderson et al.
